About Our Brands And Artisan Clusters



Kumaon Earthcraft Cooperative began in the year 2005, as an initiative by its parent NGO, Avani. The cooperative has small scale operations, spread over seven centres across different, often very remote, villages in the Kumaon region of Uttarakhand. Nestled in the central Himalayan ranges of Uttarakhand, the cooperative focuses on developing rural livelihood opportunities through revival of traditional crafts of handloom, in order to bring positive qualitative change in rural mountain communities. Built on the ethos of environmentally sustainable development, Earthcraft works only with natural fibres and yarns, like eri silk, tussar silk, muga silk, linen, harsil wool and 100% merino wool.

Built on the ethos of sustainable community development, with an aim to keep all operations as low on carbon footprint as possible, the centres of production at Earthcraft have infrastructure for efficient resource management, including rainwater harvesting, solar energy, and waste water recycling plants. The Earthcraft team wholly embraces slow living and slow fashion. In a world where there is so much mass production and consumption and use and throwaway fashion, products like theirs, which have been made by hand, and given ample time and care in the process of creation, are potential heirlooms that will last for years and years.



Mason and Mill was born in 2019, somewhere between afternoon siestas and filling job applications. Nurtured and raised by Shivani Gandhi, in a small 10x10 ft borrowed space of a typical bustling locality in Mumbai, and that is where the irony lay. It was there, where she was busy embracing the concepts of slow and conscious living, in her otherwise fast paced city life. Ever since, it has been the blend of these concepts, that resulted in the making of contemporary and timeless silhouettes and simple products for, "Fuss free living."
'Mason' meaning 'maker of homes' and 'Mill' meaning 'factory of textiles and clothing', together come to form a lifestyle brand for fuss free everyday living, that aims at linking sustainable practices with traditional weaving and dyeing techniques alongside the crafts of India, to make everyday essentials that prioritise comfort over style and timeless over trendy with a certain sophisticated beauty. The collective skills of artisans, craftsmen and weavers from across the country combined with those of the karigars working out of the studio, together create meticulously crafted garments and products that become favourite essentials.
As a design philosophy, Mason and Mill believes in a minimalist approach towards designing thoughtful silhouettes that not only keep the wearer at ease with everyday movement but also uplift their personality. A penchant for conscious lifestyles, natural homes, for living in a small town in slower days and for gracefully performing everyday chores, all with a loved one, leave a noticeable mark on the products offered and the aesthetics of the brand.



Okhai offers handcrafted apparel and lifestyle products created by rural artisans from across India. These artisans are gifted with the talent and traditional skills to craft exquisite designs in styles that are unique to their culture and heritage.

Okhai products offer contemporary designs, all reasonably priced. Proceeds from sales help these artisans help themselves – Okhai’s mission is to encourage women from less privileged backgrounds to acquire new skills; to give them the self-confidence and self-esteem required to earn by their own industry and initiative; and to enable them to carry this newly discovered skill and confidence into the wider
world. Okhai understands the rich culture and traditions that these rural communities are steeped in and translates this heritage into products by pairing traditional art with contemporary designs and modern processes.

Okhai products use mirror work, patchwork and embroidery created as a vibrant expression of the rural way of life, their rituals and their legends.

Okhai has been identified as a promising means of generating livelihood for hundreds of rural artisans. Okhai has made a significant contribution to the lives of the women artisans working with it, which has helped improve their economic as well as social status.



The Plavate_
In Sanskrit, Plavate’ means ‘flow’. We believe all of us are a small part of the flow of nature. That’s why, what we use comes from the earth and can go back to it. Without disturbing this ‘flow’ of nature.

All our garments are choices made in a long journey, from yarn to stores. Our beautiful yarn is spun by hand, dyed using azo free dyes and then woven on a loom in the most traditional and old-school way. This method brings our fabric to life, gives it its individuality. Our garment production is done by hand--cutting, sewing, hemming, embroidery. Everyone works toward one goal. Impeccable craft and quality. We encourage you to turn our garments inside-out and enjoy the finesse and small details even in places you would otherwise never pay attention to.

Every time you wear The Plavate’, you join hands with us and you too make choices that make the world we live in, a little more liveable. Thank you for believing in our philosophy.



The summerhouse
The Summer House is a small and honest company based out of Bangalore, India.  We design and handcraft clothing and homewares for the cerebral chic woman across the globe. In The Summer House, we have made a choice to question every process and ask if we can do it better. We have made a choice to say no to the easy way of sourcing materials. All our fabrics come from an environment that does not abuse the earth. All our clothing is made in our own production studio. Each edit we produce has a story, and heart and uses responsible processes and old fashioned techniques to create products that will outlast the season. We design and manufacture in small batches, keeping in mind ethical production, quality and affordability. We have made a choice to be inclusive, fair and responsible. At The Summer House, we believe Pure is Beautiful.



We at Crow, design classic timeless women's collection with due respect to the people and the artisans. Celebrating women's fashion and luxury while honoring the uniqueness of hand made, which is laced with the modesty and humility of our makers and weavers. Our contemporary textiles are designed by us, which is hand-woven in different regions of India, Indian craft is a constant source of inspiration at a crow. Later all our garments are carefully stitched by our bespoke team of "karigar's" in our studio in Ahmedabad, Gujarat, India.

The process of making our clothes is of extreme significance. There is a thought put in every stage of the making; this creates a bond between the people who work with us during the entire process of making our collection. The weaver, supplier, manufacturer, our team of "karigar's" and designers work towards implementing the particular design giving birth to a garment with the same thought.

We are a team of 2 young, enthusiastic, and fun members. The happiness and wellbeing of our staff, our customers, and the environment is of utmost importance to us. As a proud team of makers, we only wish to spread goodness with our clothing brand and give you a pleasurable experience of prosperity, security, and splendour.



Women Weave
WomenWeave is a registered Charitable Trust, and was established in Maheshwar in 2003. It’s founding vision to help local women lead better lives by ensuring that handloom weaving is a profitable, sustainable, fulfilling and dignified form of livelihood for them.

WomenWeave aims to connect women weavers with sustainable livelihoods. Many of the women have never woven before and WW therefore provides them with training and opportunities for progressive skills enhancement in order to maximise their livelihood opportunities. Where women have acted as “shadow weavers”, supplementing male family member’s work, WomenWeave creates opportunities for them to gain more control over and be recognised for their labour, as well as enhance their skill-set.

As well as production and training activities WomenWeave works to connect weavers with retailers, designers and customers across India and internationally. WomenWeave creates a uniquely dynamic mix of undertaking training and technical innovation for weavers to produce cloth of highest quality; whilst at the same time linking them to receptive markets for the unique qualities and ethos behind handloom. By creating these linkages, WomenWeave is able to fulfil its mission and ethos of creating improved and sustainable livelihood opportunities for women weavers.


‘Khara Kapas’ meaning ‘pure cotton” in Hindi started with the belief that well designed clothes made from pure fabrics can bring happiness into people’s everyday life.
All our products are handcrafted, and made from pure, homegrown Indian fabrics. Our design philosophy revolves around the idea of minimalism, clean cuts and relaxed silhouettes, in pure fabrics, earthy tones and simple Indian motifs and prints.
Khara Kapas is a translation of the love and purity of Indian land, craftsmanship of our seasoned artisans and our global and modern sensibilities. With its inception, we joined the waves of the slow revolution and pledged to be the difference before we bring a difference.


A young clothing brand based in Jaipur, RIAS JAIPUR is “an initiative to keep handmade techniques alive.”
The label focuses on two ancient crafts of India, Dabu/bagru & hand block printing onto handwoven fabrics, it is a cocktail of ancient printing and weaving techniques of Rajasthan and West Bengal. The brand aims to innovate and create striking outfits, using a combination of old techniques and our modern design skills.


KIlchu was started with the Idea to design/ market products that are handmade or Hand Woven with skill sets across the country. To have the villages be a part of this urban economy and benefit from the transactions. We at Kilchu love everything culture, material and form; Our end products are reflective of our study around these areas. The brand's name is inspired by the founder-designer's native place.