Craft Driven
Ethical
Effortless
Discover the best of sustainable, home-grown fashion from India
Our thoughtfully curated showcase includes established and upcoming brands that champion sustainability and all things handmade. We love to see traditional weaving, dyeing and crafting techniques coming together to create modern, effortless silhouettes that can be worn easily everyday. Our partner brands are predominantly women-led businesses, and our featured collections directly support artisans, small rural businesses, and other community-level organisations. Each of our partners are actively trying to revive, preserve and promote the use of natural and sustainable materials, handwoven and hand dyed fabrics, hand embroidery, and other traditional crafts and techniques.
スローな手作りファッションを今選ぶ理由
手作りを選ぶことで、私たちは意識的に地球を第一に考えています。手作りのファッションはスローですが、手作りこそが未来です。スローファッションを選ぶことで、私たちは積極的に職人や工芸家の技術を評価し、彼らの生活を直接サポートしています。積極的に天然素材の服を着ることを選ぶことで、私たちは自分自身に優しくなり、季節や自然とより調和した生活を送っています。
受注生産モデル
当店では、最も人気のある作品の在庫をごくわずかしか保有していませんが、ほとんどのパートナーブランドは、ご注文をお受けしてから展示スタイルを縫製します。これは、資源と材料の無駄を最小限に抑えるための試みです。当店のショーケースから作品をご注文いただいた場合、その作品がすぐに入手可能か、ご注文の確認後に製作されるかをすぐにお知らせします。受注生産の場合は、ご注文の状況を随時お知らせし、できるだけ早くお届けいたします。
The Rui Phool literally refers to the open cotton pod from which cotton is harvested. It is both ancient and also widely used as a design element and can be seen woven into silks, cottons and jamdani. Once woven into a pattern, from a distance it appears as a simple circular shape, and up close, one sees the elements of flower.
Cotton, from bud to boll, represents transformation—blossom to fabric. For us, the Rui Phool represents the circle of life. It represents circularity and reminds us that there is no future to fashion if we don’t close the loop.
Choosing to colour our Rui Phool motif indigo was a natural extension of our deep love for indigo. The story of indigo is old, its significance runs deep, and the love for it is universal. While none of these aspects were lost on us, our choice was made purely out of love.
This indigo coloured Rui Phool truly represents us.
The Handmade Edit operates out of Chuo-ku, Tokyo.
